Sales strategies in the insurance industry can be a tough game if you're new to the field. Selling insurance can be tough, because it's an intangible product. And often, if it's life insurance, you're not even there to get the payout if a claim is made!
Here are some of the top insurance sales strategies in use these days. Use them to sell more insurance, or use them to be able to make sure the guys selling it don't sucker you into buying more than you need!
1. Use the phrase: "Check out these results" to get your clients attention, and show then evidence of your success with the product and other peoples testimonials.
2. Use the phrase: "This plan is designed specifically for you" to make it personal. Many insurance sales are made because the emotional buttons are targeted. Hit them on the head when you make it personal for each customer or client.
3. Use the phrase: "And this is only the tip of the iceberg, there are so many other ways you win" to make the deal seem like the best thing on earth. Hey, you can only talk so fast, so it stands to reason that if this thing is so good you'd just have to choose some of the best stuff to tell your customer. This keeps them interested to hear more.
4. Say something like: "This product is backed by extensive research". Keep your customers reassured by letting them know that the experts are on the job. If there's been good research done by leaders in the field you're sure to gain more credibility.
5. Tell a story about yourself. Say something like: "Based on my personal experience" and follow with an example of how things were bad for you, until you did something different and things worked out well. This encourages the person you're speaking with to see how you and he are the same in some way, and they ought to try something different because you did, and things worked out well!
6. Make sure to mention how you've been quoted in a famous location. Something like "As seen on TV" is a popular method. Or: "As seen on Oprah" is another one that's used frequently. Garner more authority by letting others think you've got an association with someone famous, or in the know.
You can make some great strategies by blending the above, and think of some of your own too. Happy selling!
Here are some of the top insurance sales strategies in use these days. Use them to sell more insurance, or use them to be able to make sure the guys selling it don't sucker you into buying more than you need!
1. Use the phrase: "Check out these results" to get your clients attention, and show then evidence of your success with the product and other peoples testimonials.
2. Use the phrase: "This plan is designed specifically for you" to make it personal. Many insurance sales are made because the emotional buttons are targeted. Hit them on the head when you make it personal for each customer or client.
3. Use the phrase: "And this is only the tip of the iceberg, there are so many other ways you win" to make the deal seem like the best thing on earth. Hey, you can only talk so fast, so it stands to reason that if this thing is so good you'd just have to choose some of the best stuff to tell your customer. This keeps them interested to hear more.
4. Say something like: "This product is backed by extensive research". Keep your customers reassured by letting them know that the experts are on the job. If there's been good research done by leaders in the field you're sure to gain more credibility.
5. Tell a story about yourself. Say something like: "Based on my personal experience" and follow with an example of how things were bad for you, until you did something different and things worked out well. This encourages the person you're speaking with to see how you and he are the same in some way, and they ought to try something different because you did, and things worked out well!
6. Make sure to mention how you've been quoted in a famous location. Something like "As seen on TV" is a popular method. Or: "As seen on Oprah" is another one that's used frequently. Garner more authority by letting others think you've got an association with someone famous, or in the know.
You can make some great strategies by blending the above, and think of some of your own too. Happy selling!
The author has been writing articles online for over 4 years now. Not only does this author specialize in health, fitness and relationships you can also check out his latest websites on Cheap Futon Covers and Leads Life
Article Source: http://EzineArticles.com/?expert=Dave_Vower
